Hi! I’m Shelby.

I’m a marketing leader with 10+ years driving national brand growth across healthcare, financial services and insurance. A few things I’m known for:

  • Building brands.
  • Leading cross-functional teams.
  • Aligning marketing strategy with business goals.
  • Leveraging data-driven insights to optimize ROI and deliver measurable impact.

If you’d like to view my experience in detail, check out my resume. 🙂

Outside of work, you’ll find me reading, baking, gardening, playing piano or enjoying time with my family.

Interested in working together?

LET’S CHAT!

Recommendations

Rating: 5 out of 5.

“Shelby is the driving force behind all talent attraction marketing content and strategy. Her expertise has enabled our team to meet and exceed goals. She has developed a small team and has proven to be a great manager. Shelby is both creative and analytical. She works autonomously and her work is invaluable to the execution and success of our strategy.”

— Director of Talent Attraction Regina Welsh, Amedisys

Rating: 5 out of 5.

“I was always impressed with Shelby’s organization, her ability to actively listen to her clients, take complex projects and put them into actionable and successful marketing programs. The best thing about working with Shelby is that she had a positive attitude, was always willing to help even with projects outside of her scope and I would receive feedback from others that she was a joy to work with.”

— Director of Marketing Darren Hume, Ascension

Rating: 5 out of 5.

“I can speak to Shelby’s work ethic, professionalism, eagerness to learn and her ability to be flexible in high demand situations. Her performance and go-getter attitude proved she would be a valuable addition to any company.”

— Director of Marketing Jamie Logan, Prime Capital

Recent works

Employer branding

Implemented Indeed/Glassdoor Employer Hub. This investment enabled us to add branding, exclude competitors from advertising on our page and more. This drove a 31% increase in page views and ranked us #2 in brand impressions among competitors.

Marketing automation

Launched marketing automation to continually nurture passive candidates for all job families. My campaigns average a 64% open rate, 18% CTR, 28% CTOR. In one year alone, 4k+ passive candidates were converted into hires.

Communications

Produced a program guide, from start to finish, for Ascension associates (200,000+ members), to simplify complex plan details and boost member satisfaction. Please see my resume for an in-depth summary of additional communications experience.

Website redesign

Directed and oversaw a full website redesign, collaborated with UX and developers to improve engagement and brand cohesion.